A couple of different logos I created for an online toy company called Looney Toys. They wanted to have a logo that was both fun and “looney” and of course kid friendly…they are a toy company. They wanted a custom mascot incorporated into the logo that would be whimsical and would embody Looney Toys…the face of the company if you will. I came up with this dopey but lovable furry purple guy who seems pretty looney to me and they thought so too. I created two different logos, one suited for a vertical placement and the other for a horizontal one.