This was the poster used for Saturday’s show at the Market Street Tap venue for Mid West Music Fest 2011. It was billed as a sort of misfits of MWMF bill because of the ridiculous and controversial nature of many of the bands on the show. With that in mind, I wanted to create a flyer that would be fitting for such a bill and something memorable and a little sexually suggestive and weird. I think I succeeded with a “hot chick” with a baby’s head design…that’s always kind of off putting I think. It also had a Christmas in April theme to the show I was trying to capture. The poster was part of a poster auction to raise money for a non-profiit, but it was later taken down and banned from the coffee house that hosted the poster auction. My guess is

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I was brought back for another year of doing the Mid West Music Fest website and poster. I was very excited as it was the second year and was slated to be an even bigger success than the year before. I was definitely feeling the pressure to come through with an awesome design and functional website. After throwing ideas back and forth with Mid West Music Fest founder Sam Brown we came to an agreement on the look and feel and the rest…well…you’re looking at it. As far as the turnout for the festival…I’m pretty sure they more than doubled the attendance from the year before.
 
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I was ecstatic to be asked back to work on the Mid West Music Fest’s branding, poster, and website for 2011 after working with MWMF the year before. My band, once again, was also fortunate enough to play the festival with over 100 other bands from the midwest and it was awesome because it was happening in my own backyard. The biggest challenge with the poster wasn’t finding a catchy theme or figuring out how to further the MWMF brand that was already established, but rather finding a way to fit all the bands and sponsors on the poster…I mean…there were a lot of bands…which was a good problem to have in my book. A lot of design pre-computer work went into this poster. It featured cut fabrics, shapes, hand-lettering, and sketching that were brought together with digital design to create the final product. A

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